Halifax, Canada and worldwide
Stacey
McLeodContent strategist and content operations expert
- Journalist
- Content Strategist
- AI Content Operations Specialist
- Context Engineer
- Futures Designer
I help teams build strategic storytelling solutions, communicate complex ideas and drive content discovery in AI and Search.
About
I build content strategies, packages and systems that perform now and adapt as audiences, technology and search keep shifting. My work sits where editorial judgment meets the current trends and tools, through content systems, governance, data readiness and careful evaluation.
For more than 20 years, I've led content strategy and production at enterprise brands, in newsrooms and inside product and marketing teams. My clients have included global technology companies, luxury travel brands, fintech startups, financial institutions and consumer brands.
I'm open to fractional, consulting and contract engagements, and to a full-time role when it's the right fit.
Contact meContent services
- Content strategy, audits and roadmaps tied to business goals, brand pillars and product messaging
- Editorial leadership and executive thought leadership
- Atomized content and content systems (structure, taxonomy, metadata and patterns that scale across teams and formats)
- Content governance and privacy-first AI-powered production workflows that raise quality and output, balancing human judgment with machine assistance
- UX content design and conversation design
- Visibility strategies for search engines, answer engines and AI generators (SEO, AEO and GEO)
- Prompt design, evaluation and training for large language models (LLMs), and style-guide readiness
Industries served
- Travel and tourism
- Luxury brands
- Enterprise tech and software
- Tech startups
- News media
- Music
- Higher education
- Financial services
- Healthcare
Awards and Recognition
Penguin Random House Canada Prize
Best Nonfiction Proposal, awarded by the University of King’s College, Halifax · Anchor Narratives
Webby Award Nominee
Best Mobile & Apps: Travel · Blue Ant Media
SXSW Interactive Speaker
Mentor Sessions at South by Southwest · Blue Ant Media
Digi Award Winner
Best in Mobility · Blue Ant Media
Digital Magazine Award Winner
Travel Magazine of the Year · Blue Ant Media
Webby Award Honoree
Blog: Political · Star Media Group
Businesses & Projects
Professional experience, current work and connections.
Anchor Narratives
Strategic storytelling consultancy, helping brands focus their content efforts and earn attention in the AI era through key messaging anchors and content foundations.
Anchors & Arcs
My Futures Design and Content Design playground, where I track content-related signals and trends, and deep-dive on future ways to address societal challenges using content design.
Futures Design projects
Futures Design Thinking for Violence Prevention in Music
A futures-focused survey and design initiative exploring safer possibilities for music communities.
Futures Design Exploration: The Future of Critical Communications
A futures design exploration of better ways to design and distribute critical communications.