Halifax, Canada and worldwide
Stacey
McLeod Writer, Strategist and Futures Designer
I'm hopeful about the future and curious about the people, stories and ideas that will get us there, whether I'm working on my own creative projects or with companies and brands.
I've spent more than 20 years in journalism, digital media and content strategy, exploring how new technologies and the arts can work together to share human stories.
Writing
Feature Writing and Editing
Feature stories and long-form editorial, branded content, strategic editorial integrating keywords, messaging and queries, and copy editing for brand voice, style and SEO.
Journalism and Editorial Strategy
Editorial leadership, writing and editing, shaped by years in newsrooms.
Strategy
Content Strategy
Strategy, editorial direction, information architecture and content systems.
Search and Discovery
SEO, AEO and GEO, and content designed for search and AI discovery.
AI Content Operations
AI-enabled workflows, governance, evaluation and content production systems.
Context Engineering
I design the information, instructions, structures and systems that give AI the context it needs to produce useful, accurate and brand-aligned results.
Futures and Design
Industries Served
- Travel and tourism
- Luxury brands
- Enterprise tech and software
- Tech startups
- News media
- Music
- Higher education
- Financial services
- Healthcare
Recognition
- Penguin Random House Canada Prize (2019)
- Webby Award Nominee (2014)
- SXSW Interactive Speaker (2014)
- Digi Award Winner (2013)
- Digital Magazine Award Winner (2013)
- Webby Award Honoree (2012)
Enterprise Experience
Much of my client work is confidential and covered by NDA. References and additional examples of my work are available by request.
I'm open to fractional, consulting and contract engagements, and to a full-time role when it's the right fit.
About me Contact me